Content, content, content!
You might be sick of hearing about it.
Content marketing stormed the internet and became the preferred strategy of many businesses to gain customers and new backlinks.
But you don’t have to publish an article every time you need a new link.
In fact, you don’t need any content at all to attract and build fresh backlinks to your website.
In this article, you’ll learn how to do link building without content, and that includes creating new content and leveraging existing content.
1. List post inclusions
The web is full of list posts.
Regardless of the products or services you’re selling, there are likey dozens if not hundreds of relevant list posts. All you have to do is reach out to the site owner and request they include your product in their collection.
Some of these site owners will oblige if you offer them a unique description and an image. Others may request a link back or payment for the inclusion. While paying for backlinks gets a bad rap, this is a popular backlinking strategy and not that different from including affiliate products in a list.
You can visit our collection of link building email outreach templates for a pre-written email for this tactic.
2. Resource pages
I like to think of list posts as “the new resource pages,” but resource pages are still a thing.
A resource page is exactly what it sounds like; websites will often curate a collection of recommended resources to help their readers. This could be a collection of the best gear and maps for backpacking or tools for startups & entrepreneurs.
You can find these pages by Googling the following queries:
NICHE resources NICHE best resources NICHE recommended resources NICHE intitle:resources
Just replace “NICHE” with your niche or product category to find the top ranking resource pages in your industry. That last query will search for pages related to your niche that include the term “resources” in the title tag.
I’m sure you can come up with a few more queries, but that will get you started. All you need to do is reach out to these webmasters and request they add your company to their resource list. Make sure to give them a compelling reason to add your business and even offer to share the page with your followers to make it more worthwhile.
3. Web design directories
If your site has a nice design, submit it to web design directories for some easy links. It’s an extremely simple technique that you can easily outsource too.
I assembled a collection of 23 web design directories you can use for your submissions. Unlike larger lists of 100+ sites, that post only includes active directories with working submission forms.
If you’ve got your site details pre-written and ready to copy-and-paste, you knock them all out in an afternoon.
4. Startup directories
If you’ve made an innovative new product and your business is less than two years old, there are loads of startup directories and launch sites you can share your site on.
Many of these sites provide “dofollow” backlinks, and more importantly, they can drive thousands of new visitors and paying customers.
A few of the most popular sites to submit to are:
The submission details vary from one site to the other, but for the most part, all you need is your site’s URL, logo, and a quick pitch.
5. Crowdfunding donations
This is a novel tactic I learned from Matt Woodward.
Crowdfunding sites like Indiegogo are filled with budding new businesses looking to attract capital to create their product.
Many of these startups will link to your site if you donate to their campaign. These are often low authority sites, but with promising futures and potentially, a lot more authority on the way.
The key to finding campaigns that offer links is this Google search query:
site:indiegogo.com/projects +"link to your"
This query will restrict the search to pages in the /projects/ directory of Indiegogo, meaning you’ll only find project pages in the SERPs.
The second part requires that the page includes the phrase “link to your.” You can try out other common phrases like “donor page,” “donor link,” and “link to you.”
The biggest problem with this tactic, which you will discover immediately, is that most projects are already closed.
That’s why you’ll want to restrict the search to results from the past month only.
This tactic can be hit or miss, but if you want to give it a serious try, use all the keyword variations and repeat these queries for each of the crowdfunding sites too. You can repeat it monthly to find new link opportunities.
6. Reclaim brand mentions
Has your company been around for a while?
If so, there’s a good chance there are lots of sites already talking about your business.
Your goal is to find anywhere online your business has been mentioned without a link to your site. Then you can reach out and request they add a link to your website where your brand name is used.
My outreach template includes a clever trick that will help with conversions.
You can find prospects using a brand monitoring tool like Mention or the one included in SEMRush. Alternatively, you can Google your company’s name and pour through the results, scanning for any pages missing links. This is a great way to get started, and then you can rely on the brand monitoring tools moving forward.
7. Quora posting
While Quora links are tagged with “nofollow,” it’s still a wide-open channel you can leverage for new customer acquisition. And besides, there’s nothing wrong with diversifying your backlink profile with a few of these links.
Getting links from Quora is simple because you can write a response and include as many links as you want with whatever anchor text you choose.
While it’s simple to get links from Quora, it’s not easy to get people to click on those links.
To get results from Quora, you can’t just answer every question that comes your way. Unfortunately, Quora doesn’t reward active participants, and most of your responses will only be viewed by a couple of people.
The key to getting views and clicks is to focus on questions that have more followers than answers.
The more followers and the fewer answers, the better your opportunity for clicks is.
If you’re concerned with getting traffic from Quora, I would also recommend avoiding answering questions with only one or two followers, even if there aren’t any answers yet. These threads simply aren’t popular enough.
If you’re only interested in posting for the backlinks, then any relevant question will work.
8. Business directories
There are just a few business directory sites left worth submitting to.
Here are the sites where I would recommend adding your company:
These sites all tag their links with “nofollow,” but Google crawls them frequently, so they’re helpful for new sites looking to get indexed.
Additionally, you might find new business partners and opportunities outside of SEO when promoting your site on these platforms.
9. Product giveaways
If you have a product for sale, you can host a giveaway on your site. There are lots of apps to choose from, but one of the simplest options is the RafflePress plugin.
It’s fairly simple to use and has excellent social media features integrated. You can require visitors to share the giveaway on a social site to enter themselves in the contest. This can spread virally on social media and potentially lead to press and new backlinks.
The tactics listed here are easy to implement, but you may have noticed something…
Few of them are repeatable.
One of the best parts of content marketing is that content opens up continuous opportunities to build links.
If you’re open to creating content for your site, check out this collection of five repeatable link building tactics:
Most of them require content creation, but every single one is repeatable or scalable. Once you’re ready to publish regularly, you can rely on those tactics to build a sustainable and continuous link building campaign.
Thanks for reading this collection of link building tactics that don’t require content, and if you enjoyed it, please use the social buttons to share it with someone else.